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Smadex updates, industry news, and more!
Smadex architecture case study in AWS blog
We've been recognized as a case study at the AWS Architecture blog for the implementation of our RTB engine using Amazon Elasticache. You can see the publication here. Introduction Showing ads may [...]
Smadex verified for Brand Safety Principles
Today, Smadex, leading mobile-first DSP for branding and performance advertisers, has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by industry-owned media auditor ABC. The aim of [...]
Why we are the Best-in-class Fraud-less DSP
When marketers embrace the challenge of trusting new partners to run their advertising campaigns, there is always the feeling of exploring uncharted territories. What should be a glamorous task of buying advertising [...]
The Best App Growth Team
How a Growth team should be to bring the best results to an app? Analytics? Creative? Empathetic? We believe there is no perfect team. We are always critical of what we do, [...]
The periodic table of programmatic elements
This year the world has been celebrating the 150th anniversary of the discovery of the periodic table of elements and the foundation of a common scientific language. In honor of the momentous occasion, [...]
Smadex’s best practices & guidelines for programmatic brand safety
Brand safety is a growing worry and constantly in the news as a hot topic, more often than not for the wrong reasons. There has been a seismic shift towards digital marketing: [...]
Access native ads in premium mobile web and in-app at scale
The demand for native ads continues to grow as more and more brands and agencies are allocating larger portions of their budgets to intelligent mobile formats. […]
Smadex partners with MOAT to guarantee brand safety and viewability
We are excited to announce our new partnership with MOAT, to drive higher viewability standards and brand safety for mobile advertising campaigns. By using the MOAT SaaS platform, Smadex gains access to [...]
Manage all your creatives with the new creative library tool
We've released a new feature in the Workspace area that uses efficiency to improve creative flexibility. Users can now build a creative library to house all their creatives in one place, and [...]