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ironSource in-game ad inventory now available to Smadex advertisers
The ad exchange is pairing with Smadex this month, joining the 35 mobile-focused exchanges already integrated into the Smadex DSP. ironsource addition will allow Smadex’s customers to leverage their strategies thanks to [...]
A closer look to Cohort reporting
Wondering what part of your marketing is bringing you the best results? Do you want to know if the latest released creative concept is attracting more loyal customers? A cohort is a [...]
Entravision Appoints Stephen Chung as Chief Revenue Officer for its International Digital Business
SANTA MONICA, July 14, 2020 -- Entravision (NYSE: EVC), a leading global media, marketing and advertising technology company, announced the appointment of Stephen Chung as Chief Revenue Officer (CRO) for its International [...]
Hello 스마덱스! Bringing programmatic app user acquisition to South Korea
We have finally announced the opening of our South Korean branch in Seoul. 스마덱스 (Smadex) has been working with several game publishers during 2020, and now we are happy to make it [...]
Introducing Hub: A major update to our Smadex DSP and analytics platform
We are pleased to announce the launch of Smadex Hub. A re-engineered version of our campaign management and analytics platform. After listening and analyzing feedback from all Smadex platform users and fully-managed [...]
See Smadex ad spend in Appsflyer
Read about Smadex API integration with Appsflyer, giving you the possibility to analyze ROI at the Ad level directly on your MMP.
Analyzing the impact of #StayHome in Programmatic supply
The beauty of the programmatic ecosystem is the interaction between supply and demand that creates constant opportunities for marketers and publishers to maximize their value in the market. Similar to a quant [...]
A model to estimate probability of user engagement with Machine Learning
PRESENTING ATA ATA is the acronym of Action To Action. In online advertising, users go through a marketing funnel defined by several actions that advertisers can track and analyse: impression view, ad [...]
Machine Learning for programmatic price bidding
THE ASTREA ALGORITHM Why Astrea? She is the virgin goddess of justice, innocence, purity and precision, which is exactly the goal of the proposed algorithm: We do not want to pay more [...]