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Smadex updates, industry news, and more!
101 Insights on SKAd you need to know – Webinar Recap
Watch the webinar and get the latest insights on SKAd from top leaders in the industry.
SKAdNetwork based attribution in the post-IDFA world
Smadex algorithms are designed to perform better for SKAdNetwork based attribution.
What To Expect When You Are Expecting Those SKAd Postbacks
App Tracking Transparency’s rollout date is getting closer, and advertisers are getting mixed signals. That is, between SKAd postbacks and MMP’s installs. Why is it that the numbers don’t match? Is something [...]
Case By Case Scenarios – How to read those SKAd postbacks
By limiting the information send through SKAd postbacks, Apple is opening a new chapter in digital advertising. The only scenario where IDFA will still be available is when the user provides consent to both the publisher app and the advertiser’s app.
SKAd – What The New Data Flow Will Look Like
Post App Tracking Transparency (ATT) will change how mobile attribution works on iOS. However, it's not going to be a complete switch off from where you are now. You will need to [...]
Smadex and Attribution In The New SKAd Era
While we await the release of the App Tracking Transparency framework, we've been busy getting ready for SKAd attribution. In the last few months, we have been working hard with advertisers and [...]
Learnings from 10 billion Limited Ad Tracking impressions bought in 2020
The digital advertising industry is in the midst of a structural change brought about by years of scrutiny around privacy and the impact of addressable messaging. Government policies like GDPR and CCPA [...]
SKAdnetwork Checklist for publishers and ad exchanges
At WWDC 2020, Apple announced several changes to iOS 14 that aim to increase the level of control and transparency each user has over their own data. These changes impact the mobile [...]
Smadex now part of IAB UK Transparency Framework
This digital advertising transparency initiative was developed by IAB UK to help buyers understand more about the companies operating in digital advertising. As the digital advertising market demands higher standards from ad [...]