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Entravision completes acquisition of Smadex
13/06/2018 company update: We are pleased to announce that Entravision (NYSE: EVC), a has completed the acquisition of mobile DSP Smadex. We are excited to share today that Smadex has been acquired [...]
Brand safety and ad fraud improvements using Ads.txt
Ads.txt was one of the key buzzwords in programmatic advertising last year. After slow adoption, take up accelerated during the second half of 2017 fuelled by support from Google and better understanding [...]
Meet Smadex at MWC 2018 in Barcelona
The Smadex team will be at MWC 2018 again this year and you’ll be able to find us in Hall 8.1 A63 Stand # 14. In the last year we’ve launched many innovative [...]
Attribution models for mobile advertising
A well-built media plan involves the very difficult challenge of trying to balance the different advertising channels used in acquiring and retaining a customer, and attributing the right merit to each of those channels [...]
Pre-bid for brand safety and viewability
Smadex takes brand safety very seriously: this is reflected in our platform, by giving advertisers full transparency into bid-stream level data via real-time reporting and with our partnership with Integral Ad Science [...]
Retargeting users based on real-time campaign behaviour
We’ve recently released a new retargeting feature in our self-service mobile DSP under the Audiences tab, called Activity Audiences. This new feature enables advertisers to generate new audience segments in real-time, based [...]
Awesome new features for crushing performance advertising
We’ve been working extra hard to release some truly ground breaking industry leading performance and direct response features this quarter. Here’s a summary of our top feature releases: New product releases: Major [...]
Smadex adds WEVE Insights to power programmatic video buying
We are thrilled to announce that we have integrated WEVE Insights into the Smadex DMP via Axonix's technology, making the data available for advertisers to use to power programmatic video media buying. WEVE Insights [...]
Smadex integrates IAS for brand safety and viewability
The message is clear given the vast amount of noise in the industry about the topic; marketers now expect ad tech players to work with independent third party reporting platforms. This goes [...]