Four Years Running: Smadex is Ranked in the AppsFlyer Performance Index
AppsFlyer has ranked the mobile media sources advertisers rely on since 2015. For the fourth consecutive year, Smadex is on that list.
Smadex and Index Exchange Bring Performance to Premium CTV
Smadex and Index Exchange have partnered to give mobile app marketers more transparent and flexible access to premium Connected TV (CTV) inventory.
The CTV Measurement Myth: Connected TV Is More Measurable Than You Think
Connected TV can feel harder to measure than other digital channels. Because there’s no click, some advertisers still see CTV as difficult to connect to performance. But Connected TV is not a black box.
The $1 CTV CPM Myth: Sometimes, You Get What You Pay For
A $1 or $2 CTV CPM can look great in a media plan. More impressions, more reach, more scale, all for less. But in Connected TV, the cheapest CPM is not always the best buy.