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Smadex updates, industry news, and more!
There’s still time to make an impact this Holiday Season with MOBILE VIDEO
The TV commercials have started, that means that Holiday Season shopping is now well under way. Halloween marks the turning point and Black Friday is just over one week away on November [...]
We’ve updated our DMP for video audience targeting
We've updated our DMP and we will be giving some advertisers access to a beta version. This gives advertisers a powerful tool for managing campaign data, custom segments and third parties, accessible via [...]
AOL’s One Video integrated for more premium video
We’re excited to announce that we’ve integrated AOL’s One Video, giving advertisers access to more high-quality premium mobile video inventory. Agencies and brands will now be able plan and buy using whitelists [...]
Announcing global partnership with Factual for location and audience data
We are excited to announce our new global partnership with Factual, the leading global location and data company that gives us access to their Geopulse Audience and Geopulse Proximity tools. The partnership [...]
Smadex announces creative studio partnership with AGCS
To support our shift into video advertising, we are excited to announce our new global partnership with AGCS (formerly Adgibbon). The partnership will enable Smadex to offer brands and agencies bespoke and [...]
Publisher level bidding for improved performance and efficiency
All publishers are not equal on price. The price you are willing to pay for advertising inventory on publisher A is likely to vary from that of publisher B, and this is [...]
Introducing video reporting metrics
Today we’ve released an update to our existing video reporting capability that enables advertisers to see in real-time how every advertising dollar is spent on video advertising as a separate report. Up until [...]
SpotX and Teads added to expand video programmatic supply
We are excited to announce that we’ve integrated with SpotX and Teads video ad exchanges to make their mobile video inventory available to buy programmatically via the Smadex platform. Both SpotX and [...]
Smadex launches new reporting tool
We’ve updated our reporting tool to include new report formats and filters for better campaign analysis. The new reporting interface accessible via the Smadex platform will enable advertisers to easily run a [...]